5 Ways to Take Your Audience From Aware to Fan
Written by Eric Balance
After you evolve a Marketing Funnel & implement Automation…

You can build massive value and show them the journey from stepping into your world to a genuine raving fan client that will refer your business to everyone.

Why aren't more business owners using this kind of system to utilize their message and create awareness around what is possible?

Truth…

They are so unaware of the potential that they refuse to understand what exists.

This is the key to growing your relevance in the market, building your brand, creating massive rapport and trust, all while supporting your movement around growth and purpose.

So you may be wondering what the first step is…

1. Awareness

This is how you build trust, by providing massive value and educate your audience, the more you give the more you create a sustainable growth model.

People that are strangers to your business are not interested in doing business with you, they want to create an understanding of what problem you can solve.

Example: blog posts, free webinar, pdf, or an ebook


2. Analysis

This is where your potential client is watching what you are up, they seek an understanding of how legitimate you seem to be and want to now see what is so special about your product or service.

Your job is to be a product or service-specific in the value you give, at this point you should understand your audience and recognize who is your ideal client, by knowing this you know their solution to their problem so you need to offer content that...

Gets some results for them…
Enough for them to want more...

Perhaps, a course provided through a 7-day challenge that builds momentum for them about where they want to go…

Or…

A case study of how you have been able to change a previous client's life.


3. Conversion

This is where you have had already a few interactions with your audience that the ideal client is willing to come out of the woodwork and take action.

You have served them enough information for them to want to take the next step and work with you.

They are prepared to make a decision and commit…

My suggestion…

Invite them to a free trial…
Describe a benefit that will take them from pain to pleasure…
Sales webinar…
Discount offers…


4. Loyalty

This is where you get to show up at tremendous levels for your clients.

Helpful information throughout their journey will allow you to retain clients for a long period of time as long as your service is impeccable.

A common forgotten method is to stop looking after the current clients and focus on getting new ones…

Any client is too valuable to ever let go of or ignore… So have thought about what kind of content will maximize retention.

Example: monthly video coffee breaks, surveys, educational insights on what’s new in the specific industry they hired you in…


5. Support

This is where you have created a lifelong fan that will refer you to all their friends, and support your value forever.

Make sure to always collect feedback so you can delight your clients at the highest level and you seek a way to measure their success.

As you develop a working relationship you will form a bond that will create an element of bragging about you...

Referral business is an entire entity on its own and how you can foster that and create leverage is by providing an affiliate program or offer incentives for writing reviews, testimonials, and of course referrals themselves.

Ask clients for the referral, too many business owners are scared to ask…

If you don’t ask, you don’t get.

The more people, the more feedback, the more changes, the better the process.

And… if you listen to your clients, you will fall in line with their problem, what they need, and what they desire.

Implement steps into taking automation and leverage yourself to create ongoing value…

This is the key.

Eric Balance


Eric Balance helps people start and grow successful coaching businesses. He is an expert at helping people get clients using an online process and makes his approach very simple and easy to follow.

If you're a coach and looking to start your own online coaching business or scaling an existing one and you are struggling to create recurring revenue, reach out and request a free strategy session today.
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©2020 Eric Balance Holdings 

©2020 Eric Balance Holdings